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The representation of mature women in entertainment and cinema has undergone significant changes over the years. Historically, women over the age of 40 were often relegated to secondary or stereotypical roles, with limited opportunities for complex and nuanced portrayals. However, in recent years, there has been a shift towards more diverse and empowering representations of mature women on screen.

One notable example is the rise of the "mature woman" archetype, which challenges traditional notions of femininity and aging. Actresses such as Judi Dench, Helen Mirren, and Meryl Streep have redefined the notion of what it means to be a woman over 40, showcasing their talent, wit, and sophistication. These women have not only achieved immense success but have also paved the way for future generations of actresses.

The portrayal of mature women in cinema has also become more multifaceted. Films like "The Best Exotic Marigold Hotel" (2011) and "Book Club" (2018) feature ensembles of older women navigating love, loss, and self-discovery. These movies celebrate the complexities and richness of women's lives, offering a refreshing alternative to the typical Hollywood fare.

In television, shows like "Sex and the City" and "Golden Girls" have long been celebrated for their portrayal of strong, independent women. More recent series like "Big Little Lies" and "The Sinner" feature complex, multidimensional female characters, often in their 40s and beyond. These shows tackle topics such as relationships, trauma, and identity, providing a platform for mature women to explore their experiences.

The impact of these portrayals cannot be overstated. Research has shown that positive representations of mature women in media can have a profound effect on self-esteem and body image. A study by the American Psychological Association found that women who saw positive images of older women in media reported higher levels of self-satisfaction and confidence.

Despite these advances, there is still much work to be done. The entertainment industry remains ageist, with limited opportunities for women over 50. According to a report by the Sundance Institute, women over 50 make up only 2% of leading roles in film. Furthermore, mature women of color continue to be underrepresented, with few opportunities for complex and nuanced portrayals.

In conclusion, the representation of mature women in entertainment and cinema has come a long way in recent years. Actresses, filmmakers, and audiences have pushed for more diverse and empowering portrayals, challenging traditional notions of femininity and aging. While there is still much work to be done, it is clear that mature women are no longer invisible, and their stories are finally being told. As the industry continues to evolve, it is essential that we prioritize the representation and voices of mature women, providing a platform for their experiences and perspectives to shine.

The New Golden Age: Why Mature Women are Reclaiming the Spotlight in Cinema

For decades, Hollywood operated under a "celluloid ceiling" that often saw a woman’s career viability decline the moment she blew out the candles on her 40th birthday. But as we move through 2026, a cultural tide is turning. We are no longer just seeing "grandma" roles or "sad widow" tropes. Instead, mature women are taking center stage as complex, ambitious, and—dare we say—sexy leads who refuse to be sidelined.

Here is a look at how the entertainment industry is finally growing up. 1. Breaking the "Fading" Narrative

Recent research from the Geena Davis Institute highlights a major shift: audiences are demanding richer, more realistic portrayals of midlife. While older female characters were once twice as likely as men to have storylines focused solely on physical aging, new projects are moving toward authentic aging narratives.

Complex Ambition: Characters like Demi Moore’s recent award-winning turns prove that talent doesn't have an expiration date.

Agency over Aging: Stories are increasingly about women navigating life with authority and desire, rather than just "beating back" the signs of time. 2. The Power Shift Behind the Camera

One reason for this evolution is the rise of mature women in decision-making roles. Sundance 2026 saw a record 63.6% of films directed by women, many of whom are seasoned industry veterans.

Directorial Debuts: Even established stars are stepping behind the lens later in their careers. For example, Scarlett Johansson’s directorial debut, " Eleanor the Great ", features the legendary June Squibb in a lead role.

Inclusive Writing: Projects led by women are significantly more likely to employ other women in essential roles like writing and cinematography, ensuring the female gaze is preserved. 3. Streaming: The Great Equalizer

While big-screen blockbusters still struggle with representation—with women accounting for only a small fraction of lead roles in the top 100 films—streaming platforms are a "ray of hope".

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The portrayal of mature women in cinema and entertainment has undergone a significant evolution, shifting from reductive stereotypes to complex, nuanced storytelling. For decades, the industry struggled with ageism, often relegating actresses over a certain age to peripheral roles—the nagging mother-in-law, the dowdy grandmother, or the villainous spinster.

However, a critical review of the current landscape reveals a renaissance. Here is an analysis of how mature women are currently being redefined in entertainment.

7. Recommendations for Industry Change

Triumph: Jamie Lee Curtis

At 64, Curtis won an Oscar for Everything Everywhere All at Once (2022)—a role that allowed her to be frumpy, funny, sad, and heroic. She has since become a vocal advocate for natural aging and refusing cosmetic procedures. Her late-career renaissance proves that audiences crave older women who are not “perfect.”

9. Further Reading & Data Sources

The landscape for mature women in entertainment and cinema in 2026 is defined by a "demographic revolution" where women over 50 are increasingly refusing to fade into the background

. While significant challenges like underrepresentation and ageist stereotypes persist, the industry is witnessing a shift toward more authentic, complex narratives that reflect the diverse experiences of midlife and beyond. 1. Current Representation and Trends (2025–2026)

The "visibility gap" remains a major hurdle, particularly for women over 40. The Over-40 Drop: Female characters in their 40s make up only about of roles, a sharp decline from the seen for women in their 30s. Stereotyping vs. Authenticity: Research from the Geena Davis Institute

shows that while older men often enjoy a range of authoritative roles, women over 50 are significantly more likely to be portrayed through the lens of physical frailty or stereotypical "grandmother" roles. Complex Lead Roles: Recent award seasons, including the 2026 Golden Globes

, have begun celebrating "Second Act" women. High-profile stars like Helen Mirren Jennifer Lopez Pamela Anderson

dominated the spotlight, moving away from "bland and beige" portrayals toward "badass" and authoritative figures. 2. Leading Figures Redefining Longevity

A powerful cohort of actresses continues to challenge industry norms by securing leading, award-winning roles well past 50. Michelle Yeoh

Continues to be a global icon for longevity and has spoken out on the need for stories that reflect the full span of life. Viola Davis

A "Triple Crown" winner (Oscar, Emmy, Tony) who serves as a major force both as a lead actress and as a producer through her company. Jodie Foster

Experienced a surge in prominence in 2025, taking on significant, non-stereotypical roles that highlight her decades of experience. Annette Bening

Remains a consistent awards contender, most recently recognized for physically demanding roles like her portrayal of Diana Nyad. Jean Smart Her continued success in mature 56 year old milf beenie loves hardcore upd

—winning multiple Emmys in her 70s—is frequently cited as a turning point for mature women in comedy. 3. Business and Cultural Impact

The shift toward "mature" content is driven by audience demand and economic reality. Beyond the Stereotypes: The Reality of Aging Women in Films

Mature Women in Entertainment and Cinema: A Guide

The entertainment industry has long been a platform for talented individuals to showcase their skills, and mature women have made significant contributions to the world of cinema. This guide will explore the careers of some notable mature women in entertainment, highlighting their achievements and impact on the industry.

Pioneers of Cinema

Contemporary Actresses

Talented Women in Comedy

Inspirational Women in Music

These women, among many others, have paved the way for future generations of talented women in entertainment and cinema. Their contributions continue to inspire and influence the industry, leaving a lasting legacy that will be celebrated for years to come.

The narrative surrounding women in Hollywood is shifting. For decades, a "glass ceiling" existed not just for pay, but for age. Today, mature women are not just staying in the frame; they are commanding it as lead actors, producers, and directors. The Power of the "Silver Wave"

Mature actresses are reclaiming their narratives and proving that complexity increases with age.

Box Office Draw: Stars like Michelle Yeoh and Viola Davis prove age equals star power.

Critical Acclaim: Older women are dominating awards circuits and prestige TV.

Nuanced Roles: Characters now move beyond "grandmother" or "fading socialite."

Genre Defiance: Women over 50 are leading action films and psychological thrillers. Behind the Camera

Transformation is happening where the decisions are made. Women are utilizing their decades of experience to run the show.

Production Hubs: Reese Witherspoon and Margot Robbie create roles for themselves and others.

Directorial Vision: Veterans like Jane Campion continue to redefine cinematic language.

Writing the Truth: Showrunners are crafting scripts that reflect real-life aging, including menopause and career pivots. The Streaming Effect

Platforms like Netflix, HBO, and Apple TV+ have revolutionized the landscape for mature talent.

Long-form Storytelling: Series allow for deep character development over multiple seasons.

Diverse Casting: Streaming often takes risks that traditional studios avoid.

Global Reach: International stars are finding new audiences regardless of age.

💡 Key Takeaway: The "expiration date" for women in cinema is being dismantled by a generation that refuses to go invisible. If you'd like to dive deeper, I can: Focus on specific iconic actresses and their career arcs. Analyze top-rated movies or shows led by mature women.

Look into the statistical shifts in casting over the last decade.

The landscape for mature women in entertainment and cinema is currently a study in contradiction: a high-profile "golden age" of awards and acclaim for a few stars, set against systemic data showing a significant decline in roles once women pass age 40. While iconic figures like Demi Moore , Michelle Yeoh , and Jean Smart

are currently redefining success in their 60s and 70s, the broader industry still grapples with deep-seated age bias. The Paradox of Progress

Recent years have seen a surge of visibility for "older female artists" (OFAs), with many delivering some of the best work of their careers.

Award Season Dominance: In 2021 and 2024–2025, women over 50 dominated key award categories. At the 2025 Emmys, Jean Smart (74) and Jamie Lee Curtis

(66) were among the winners, illustrating that the "highest level" of the craft remains open to experienced talent. The "Comeback" Phenomenon: Stars like Demi Moore

(62) have recently reclaimed the spotlight with roles that confront ageism directly, such as in the 2024 film The Substance, which examines society's dismissal of women as they age. Cultural Shifts: Actors like Andie MacDowell

have gained praise for embracing natural aging, such as sporting silver hair on red carpets, which has been hailed as an "age-positive" superpower. Systemic Realities by the Numbers

Despite these individual triumphs, research from the Geena Davis Institute and the USC Annenberg Inclusion Initiative highlights a "steep drop-off" in opportunities. Older Women Are Finally Being Represented In Hollywood

The landscape for mature women in entertainment and cinema is undergoing a profound transformation, moving from a "narrative of decline" toward a new era of visibility and influence. Historically, the industry has favored female youth, with many actresses seeing their leading roles dwindle after age 30. However, recent years have seen a "ripple" of change turn into a "wave" as women over 50 and 60 anchor major films, lead prestige television, and win top accolades. Breaking the "Narrative of Decline" The representation of mature women in entertainment and

Historically, older female characters were often relegated to one of two tropes: the "passive problem"—a character defined by frailty or disability—or "romantic rejuvenation," where the woman attempts to reclaim her youth through a romantic affair. Recent studies highlight a persistent on-screen disparity; for instance, characters over 50 are significantly more likely to be men, outnumbering women in this age bracket by nearly 4 to 1 in films.

Despite these challenges, the narrative is shifting as mature women demand—and receive—more multi-layered roles. Women Over 50: The Right to be Seen on Screen

In contemporary cinema and entertainment, mature women (typically defined as those aged 50 and above) face a "double jeopardy" of ageism and sexism

. While recent years have shown a slight increase in visibility due to the growing "silver economy," significant disparities in representation, character depth, and behind-the-scenes leadership persist. FilmParator On-Screen Representation and Roles

Data from top-grossing films highlights a consistent trend where women are "phased out" as they age, while their male counterparts remain prominent. Beyond the Stereotypes: The Reality of Aging Women in Films

The Invisible Muse: Mature Women in Entertainment and Cinema

The representation of mature women in entertainment has historically been a narrative of vanishing acts and reductionist tropes. While male actors often see their roles gain complexity and "gravitas" with age, female performers frequently face a "cliff" where leading roles dissipate, often as early as age 40. However, recent years have signaled a shift—a "silver tsunami" in media that is beginning to redefine the aging woman as a central, dynamic protagonist rather than a supporting archetype. I. The Historical Archetypes of Aging

For decades, cinema relegated mature women to a limited set of stereotypical roles. These portrayals were often designed to reinforce a "narrative of decline," viewing aging as a condition to be lamented or managed.

The Golden Ager & The Shrew: In genres like romantic comedy, older women are frequently confined to these two extremes—the benign, happy grandmother or the bitter, controlling matriarch.

The Passive Problem: Many scripts treat the older woman as a burden to the main plot, often characterized by degenerative disability or a need for care that drives the male protagonist's arc.

The Witch-Queen: In fantasy and horror, aging is often linked to the "abject," where a woman’s loss of youth is portrayed as a source of monstrosity or a desperate struggle to regain beauty through dark means. II. Quantitative Disparity and the "Age Cliff"

Data highlights a stark gender imbalance in how aging is handled by major studios. Women Over 50: The Right to be Seen on Screen

Acting Careers

Mature women have had a profound influence on the film industry, taking on leading roles in various genres and earning numerous accolades. Some notable examples include:

Ageism and Representation

Despite their achievements, mature women often face challenges in the entertainment industry, particularly with regards to ageism. Many women over 40 struggle to find leading roles, and those that do are often typecast or relegated to supporting characters.

Behind the Camera

Mature women have also made significant contributions to the entertainment industry as writers, directors, and producers.

Changing Landscape

In recent years, there has been a growing recognition of the importance of representation and diversity in the entertainment industry.

In conclusion, mature women have made significant contributions to the entertainment and cinema industry, both in front of and behind the camera. While challenges persist, there is a growing recognition of the importance of representation and diversity, and a new generation of women is pushing for change and equality in the industry.

Mature Women in Entertainment and Cinema: A Comprehensive Report

The landscape for mature women in entertainment is undergoing a period of profound contradiction. While streaming platforms have ushered in a "new golden age" of complex female-led narratives, the broader cinema industry continues to struggle with systemic ageism. This report details the current representation, economic impact, and persistent barriers facing women over 40 in film and television as of April 2026. 1. On-Screen Representation and Trends

In the last decade, characters aged 50+ have constituted less than a quarter of all personas in blockbuster movies and top-rated TV shows.

The Gender Gap in Aging: Male characters significantly outnumber females in the 50+ age bracket. On screen, the ratio of older men to older women is roughly 2-to-1 in major films.

The "Ageless Test": A benchmark similar to the Bechdel Test, the Ageless Test requires a film to feature at least one female character over 50 who is essential to the plot and not defined by ageist stereotypes. Only one in four films currently passes this test.

Stereotypical Portrayals: Mature women are frequently relegated to limited archetypes, such as the "Golden Ager" (the idealized, saintly grandmother) or the "Shrew". They are also four times more likely to be depicted as senile or physically feeble than their male counterparts. 2. The Streaming Revolution vs. Traditional Broadcast

Streaming services like Netflix and Apple TV+ have become the primary engines for improving female representation both on and off-screen. Beyond the Stereotypes: The Reality of Aging Women in Films


Title: The Close-Up We’ve Been Waiting For

For decades, the clock was the villain in every female lead’s story. At 35, the ingenue became the “love interest’s mother.” At 45, she was the eccentric aunt. At 55, the ghost or the wise voice on a telephone.

But the screen has finally widened.

Mature women in entertainment are no longer the supporting characters of youth—they are the protagonists of truth. We are watching actresses who have lived past the romantic comedy montage and into the raw, messy, glorious second act of life. They carry in their faces not the smooth emptiness of a filter, but the cartography of joy, grief, ambition, and resilience.

This is the cinema of consequence. It is Isabelle Huppert playing revenge with chilling precision. It is Michelle Yeoh proving that a laundromat owner contains multiverses. It is Hong Chau’s quiet fury, Meryl Streep’s diamond-sharp comedy, and Andie MacDowell refusing to hide her grey—because grey is not a loss of color; it is a graduation to authenticity.

We are tired of the narrative of decline. A woman over 50 is not fading; she is focusing. She has less time for pretense and more appetite for power. In boardrooms, writers’ rooms, and director’s chairs, mature women are demanding stories where the body is not a tragedy to fix, but a history to honor. Where desire does not end at menopause. Where ambition is not punished, and vulnerability is not weakness. Age: 56 Nickname: Beenie Personality: Beenie is a

Entertainment is finally catching up to a simple truth: A woman who has survived life is the most compelling special effect there is.

So here’s to the close-up on the crow’s feet. Here’s to the un-softened voice. Here’s to the roles that aren’t about becoming something, but about being someone.

The future of cinema is not young. It is experienced. And it is just getting started.

The landscape for mature women in entertainment and cinema is undergoing a profound transformation, moving from a "narrative of decline" toward a new era of visibility and influence. Historically, the industry has favored female youth, with many actresses seeing their leading roles dwindle after age 30. However, recent years have seen a "ripple" of change turn into a "wave" as women over 50 and 60 anchor major films, lead prestige television, and win top accolades. Breaking the "Narrative of Decline"

Historically, older female characters were often relegated to one of two tropes: the "passive problem"—a character defined by frailty or disability—or "romantic rejuvenation," where the woman attempts to reclaim her youth through a romantic affair. Recent studies highlight a persistent on-screen disparity; for instance, characters over 50 are significantly more likely to be men, outnumbering women in this age bracket by nearly 4 to 1 in films.

Despite these challenges, the narrative is shifting as mature women demand—and receive—more multi-layered roles. Women Over 50: The Right to be Seen on Screen

Reclaiming the Spotlight: The Rise of Mature Women in Cinema

For decades, the "invisible woman" was a cliché in Hollywood—a phenomenon where female actors found their roles dwindling as soon as they hit 40. But as we move through 2025, the narrative is shifting. From high-fashion campaigns to blockbuster leads, mature women are no longer just "the mother" or "the grandmother"; they are the protagonists of their own complex, often messy, and deeply compelling stories. Breaking the "Narrative of Decline"

Traditionally, cinema portrayed aging women through a "narrative of decline," often pigeonholed as either the "passive problem" (burdened by disability) or the "romantically rejuvenated" (reclaiming youth only through a younger partner). Today, however, we are seeing a "matrilineal perspective" emerge.

Mature Women in Entertainment and Cinema: A Comprehensive Report

Introduction

The entertainment and cinema industry has undergone significant changes in recent years, with a growing recognition of the importance of diversity, equity, and inclusion. One aspect of this shift is the increasing visibility and appreciation of mature women in leading roles, both on screen and behind the scenes. This report aims to provide an in-depth analysis of the current state of mature women in entertainment and cinema, highlighting trends, challenges, and opportunities.

Defining "Mature Women"

For the purpose of this report, "mature women" refers to women aged 40 and above who are actively involved in the entertainment and cinema industry. This demographic is often underrepresented and marginalized, facing unique challenges and biases that can impact their careers and opportunities.

Current State of Mature Women in Entertainment and Cinema

  1. Representation on Screen: According to a 2022 report by the Geena Davis Institute on Gender in Media, women over 40 are severely underrepresented in leading roles in film and television. Only 12.6% of leading roles in the 100 top-grossing films of 2020 were played by women over 40, compared to 43.8% played by men over 40.
  2. Behind the Scenes: The lack of representation extends beyond on-screen roles. A 2020 report by the Sundance Institute found that women over 40 make up only 6% of directors, 4% of writers, and 2% of producers in the film industry.
  3. Ageism and Sexism: Mature women in entertainment and cinema often face ageism and sexism simultaneously, making it difficult for them to secure roles and advance in their careers. A 2020 survey by the actresses' advocacy group, The Time's Up, found that 80% of women in the entertainment industry reported experiencing ageism, with 50% reporting sexism.

Challenges Faced by Mature Women

  1. Limited Role Opportunities: Mature women are often relegated to limited, stereotypical roles, such as the "older mother" or "wise mentor." This can perpetuate negative ageist stereotypes and restrict their career advancement.
  2. Body Shaming and Unrealistic Beauty Standards: The entertainment industry is notorious for its unrealistic beauty standards, with mature women often facing body shaming and criticism for their appearance.
  3. Lack of Intersectional Representation: Mature women from diverse backgrounds, including women of color, LGBTQ+ individuals, and those with disabilities, face even greater challenges and barriers to entry.

Opportunities and Initiatives

  1. Increased Demand for Diverse Stories: The growing demand for diverse stories and representation has created opportunities for mature women to take on more complex, nuanced roles.
  2. Streaming Platforms and New Media: The rise of streaming platforms and new media has expanded the range of opportunities for mature women, with many platforms actively seeking diverse voices and perspectives.
  3. Advocacy Groups and Initiatives: Organizations such as The Time's Up, Women in Film, and the Geena Davis Institute on Gender in Media are working to promote diversity, equity, and inclusion in the entertainment industry.

Case Studies: Mature Women in Entertainment and Cinema

  1. Viola Davis: The acclaimed actress has spoken out about the challenges faced by mature women in Hollywood, using her platform to advocate for greater representation and diversity.
  2. Helen Mirren: The veteran actress has had a storied career, taking on a wide range of roles and defying ageist stereotypes.
  3. Jane Fonda: The legendary actress and activist has continued to work in film and television, using her platform to advocate for social justice and women's rights.

Recommendations and Conclusion

  1. Increase Representation and Diversity: The entertainment industry should prioritize increasing representation and diversity, including more mature women in leading roles and behind the scenes.
  2. Challenge Ageist and Sexist Stereotypes: The industry should work to challenge and dismantle ageist and sexist stereotypes, promoting more nuanced and complex portrayals of mature women.
  3. Support Advocacy Groups and Initiatives: Organizations advocating for diversity, equity, and inclusion should be supported and amplified, helping to create a more inclusive and equitable industry.

By implementing these recommendations and promoting a more inclusive and equitable industry, we can work towards a future where mature women in entertainment and cinema are valued, respected, and celebrated for their contributions.

The landscape for mature women (typically defined as those over 40 or 50) in entertainment is currently undergoing a "ripple-to-wave" shift, moving from a history of deep underrepresentation toward a modern renaissance of authentic leading roles Women’s Media Center The State of Representation

Historically, women's careers in Hollywood have peaked at 30, while men's careers often peak 15 years later. However, recent trends show a significant rise in high-profile projects centered on older female leads: Women’s Media Center Underrepresentation Stats

: Despite the shift, women over 50 remain underrepresented, making up only about 25.3% of characters over 50 Stereotype Shift

: Older female characters have traditionally been limited to "Golden Ager" or "Shrew" archetypes, often depicted as senile, homebound, or feeble. Narrative Trends

: Modern cinema is slowly moving away from the "narrative of decline" (aging as a tragedy) toward authentic portrayals of midlife sexuality and agency. DiGeSt - Journal of Diversity and Gender Studies Critical Success & Leading Icons

Older female actors (OFAs) are currently delivering some of the most critically acclaimed work of their careers. The Guardian Award Sweeps

: In 2021, women over 40 swept major award categories, including Frances McDormand (64) winning Best Actress for Youn Yuh-jung (74) winning Best Supporting Actress for Television Renaissance

: Streaming platforms have become a haven for mature leads. Notable recent successes include: Jean Smart Kate Winslet Mare of Easttown Jane Fonda Lily Tomlin Grace and Frankie

, which has been praised by mature audiences for its relatable and humorous take on aging. Michelle Yeoh Everything Everywhere All At Once

, a rare example of an older woman leading a major action/sci-fi franchise. Women’s Media Center

The "Silver Renaissance": Mature Women Reclaiming the Spotlight in 2026

For decades, an unwritten "due date" hovered over actresses in Hollywood—a silent agreement that roles would dry up as soon as they crossed 40. But in 2026, the landscape has fundamentally shifted. Women over 50 are no longer relegated to the sidelines; they are anchoring prestige dramas, leading high-concept thrillers, and rewriting the script on what it means to age in the public eye. Jennifer Aniston


4.2 Typecasting into Archetypes

When mature women are cast, they are slotted into a limited set of archetypes:

Roles that show older women as sexually active, ambitious, angry, messy, or funny—outside of tragedy—remain rare.

For Audiences

  1. Support films and series with older female leads (box office dollar voting).
  2. Call out ageist casting on social media and review platforms.

Beyond the Invisible Ceiling: A Deep Report on Mature Women in Entertainment and Cinema

3.3 The Youth-Obsessed Beauty Standard

The entertainment industry is complicit with the cosmetics and fashion industries in treating aging as a problem to be fixed. Actresses report immense pressure to use Botox, fillers, and surgery. Those who “age naturally” (e.g., Jamie Lee Curtis, Andie MacDowell) are framed as radical or brave—a framing never applied to men like Jeff Bridges or Harrison Ford.


Continued Struggle: Andie MacDowell

MacDowell (65) has repeatedly spoken about being told to dye her gray hair and get fillers. She refused and now plays “older” roles, but notes that she is still rarely sent scripts where her character has an active inner life or sexuality.

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