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Title:
The Impact of a “Free Lifestyle” and Entertainment Consumption on Young Adults in Urban Indonesia


1. Introduction

1.1 Background

Indonesia’s youth (ages 18‑30) represent over 30 % of the national population and are among the most digitally connected globally (Statista, 2023). In recent years, the phrase “free lifestyle”—characterized by minimal material commitment, flexible work arrangements, and a reliance on freely available digital entertainment—has gained traction on social platforms such as TikTok, Instagram, and the local forum Aula51. This cultural shift coincides with the proliferation of “free‑to‑play” games, ad‑supported streaming services (e.g., YouTube, Spotify Free), and a gig‑economy labor market. host tobrut mamah muda lepas bra dong sayang aula hot51 free

1.2 Research Gap

While the literature has examined digital media consumption (e.g., Van Dijk, 2020) and youth labor flexibility (Kusumawati, 2022) in Indonesia, few studies have integrated these strands to explore how a free‑lifestyle orientation influences entertainment behavior and well‑being among young adults. Title: The Impact of a “Free Lifestyle” and