Reward Points Catalogue ((better)) — Askari

Report: Askari Reward Points Catalogue – Analysis & Optimization Strategy

Date: [Current Date] Prepared For: Management / Marketing & Loyalty Department Subject: Evaluation of the Askari Rewards Program Catalogue & Recommendations for Enhancement

3. Seasonal Catalogue Updates

The catalogue refreshes every 3–4 months. During Ramadan, expect home appliances. During summer, expect travel gear. Check early each month for new stock. askari reward points catalogue

6. Strategic Recommendations

4. Cashback & Bill Adjustments

For pure utility, many cardholders redeem points directly for statement credit. Report: Askari Reward Points Catalogue – Analysis &

• Redemption Rate: Typically 1,000 points = Rs. 200 to Rs. 250 in cashback.
• Utility Bills: Apply points to your electricity, gas, or internet bills directly through the app.

Warning: Cashback usually gives the lowest per-point value. If you want luxury goods, save for electronics; if you want simplicity, choose cashback. Redemption Rate: Typically 1,000 points = Rs

6.3 Long-Term (9–12 months)

• Real-Time POS Redemption: Partner with select retailers (e.g., ChenOne, Carrefour) to swipe points directly in-store.
• Subscription-Based Catalogue: Offer monthly digital bundles (e.g., Netflix + Spotify voucher) via points.
• AI-Powered Personalization: Recommend rewards based on customer spending habits (e.g., fuel points → petrol vouchers).

KPIs to track

• Redemption rate (%) — points redeemed vs. issued.
• Active users — cardholders who earn/redeem monthly.
• Average points value realized (PKR per point).
• Time-to-redemption (median days).
• Customer satisfaction (NPS for rewards experience).
• Cost per redemption vs. perceived customer value.

6.2 Medium-Term (3–9 months)

• Tiered Catalogue:
  • Silver (0–50k pts): Vouchers, small merchandise.
  • Gold (50k–150k pts): Travel miles, premium gadgets.
  • Platinum (150k+ pts): Airport lounge access, high-end electronics.
• “Points + Pay” Slider: Let customers use any number of points toward purchase (not full redemption only).